B2B Content Corner
Marketing media news
Marketing hot spots for 2017
Goodbye 2016, and hello 2017! I can’t say that I am sorry to see 2016 go for many reasons, but the predictions I have for 2017 are fun and encouraging.
‘Tis the season – be the light
In the spirit of the holiday season, the HMAers challenge you to be the light. Even the smallest efforts can make a large impact on our global and local communities. Inspired by…
Designing collateral for marketing automation campaigns
When designing collateral for marketing automation campaigns, marketing emails can be a designer’s best friend or worst nightmare. With the numerous email clients and web browsers, designing a “valid” responsive email for…
Gearing up for events with social media
When gearing up for an event, like a tradeshow or speaking engagement, it’s important to consider your digital marketing. Your brand’s social media presence is a huge part of creating a successful…
The Chinese “neat freaks” online: why use ad blocking?
In Chinese, the expression “neat freak” can extend to many fields. One good example is those who try everything they can to avoid seeing advertisements online. Ad blocking is a rising trend as…
What goes into marketing automation campaign setup?
So you’re ready to set up your first marketing automation campaign, but you’re confused about where to start. You understand the basic concept of marketing automation. You’ve read as much information about…
