Top 10 best practices for plain-text emails
Beautifully designed HTML emails usually turn the most heads, but not enough people talk about plain-text emails and their ability to drive conversions. While they’re not as pretty, plain-text emails are important for various reasons. Here are our top 10 best practices for creating plain-text emails:
The challenges of responsive design in Marketo
At globalHMA we use various tools to help develop and maintain a client’s brand and generate brand awareness. Tools like Google Analytics, Excel, Adobe Creative Suite, Buffer, Campaign Monitor and Marketo help us work harder for our clients, simplify a lot of mundane processes and make reporting important metrics easier.
Real-Time Media Strategist Inspires Marketing Success
David Meerman Scott is a world-renowned, real-time media specialist and marketing strategist. While his career started out in print marketing, he eventually found his true calling in the digital marketing industry. His original digital marketing beliefs were considered to be too radical by some of his past employers and coworkers,