Marketing automation platform highlights
There is a multitude of Marketing Automation software on the Internet right now. Marketo, Act-On and SharpSpring are just some of the tools out there that I have been fortunate enough to use. Each platform has its own benefits and weaknesses. SharpSpring and Campaign Monitor have some nice email testing
Designing collateral for marketing automation campaigns
When designing collateral for marketing automation campaigns, marketing emails can be a designer’s best friend or worst nightmare. With the numerous email clients and web browsers, designing a “valid” responsive email for every screen is close to impossible. Thankfully, there are a lot of email marketing tools available with HTML
User experience isn’t just for apps
While the terms user interface (UI) and user experience (UX) are often blurred together, they are two very different parts of the development of a product. User interface involves the design and interactions of a piece of digital media. On the other side, UX is applied to pretty much anything in the