A Direct Contact Campaign, or DCC as we like to call them, is a way to reach your leads directly through multiple touch points with a variety of marketing strategies. This is
It’s important to measure the success or engagement of a marketing campaign using Google Analytics or a tool that allows you to capture analytics data. However, many don’t account for the traffic
There’s no denying that our world moves at a fast-pace, a pace that seems to increase on a regular basis. This can make keeping up with current trends and client demands somewhat
Planning an event can be stressful. Whether you’re planning a tradeshow, dinner or mixer, there are a lot of details to nail down. The one thing you can’t control? The exact number
Understanding marketing automation begins with understanding who your audience is and what will make them engage. You cannot build a successful campaign without first constructing an audience-specific strategy. What does this mean?
So you’re ready to set up your first marketing automation campaign, but you’re confused about where to start. You understand the basic concept of marketing automation. You’ve read as much information about
Most companies don’t have any problem filling their sales funnel. It’s easy to collect lead information through list appending, tradeshow meetings, mutual contacts or gated content. The challenge comes when you try
We often get asked the question: how can my marketing team prove their efforts are attracting leads and converting sales for the company? My answer? Marketing automation can help you link both marketing and sales.
Oh, the sales funnel! Is there any tool in the world of marketing that has been around longer than this dinosaur? Maybe dinosaur isn’t the right word. Technically, it hasn’t become extinct;
Question: Do you pay for marketing automation every month but only use it for sending emails? Marketers offer a variety of ways to capture and convert your leads, and marketing automation is
