Filling in the holes: analyzing the sales funnel
Most companies don’t have any problem filling their sales funnel. It’s easy to collect lead information through list appending, tradeshow meetings, mutual contacts or gated content. The challenge comes when you try to move these leads through the funnel. Leads tend to get stuck and need an extra push to
Leads, leads, leads: Linking marketing and sales
We often get asked the question: how can my marketing team prove their efforts are attracting leads and converting sales for the company? My answer? Marketing automation can help you link both marketing and sales.
Leads, leads, leads: Working through the sales funnel
Oh, the sales funnel! Is there any tool in the world of marketing that has been around longer than this dinosaur? Maybe dinosaur isn’t the right word. Technically, it hasn’t become extinct; it’s just revamped. To me, the sales funnel is closer to a shark, around for a very long