Marketing automation for events
Planning an event can be stressful. Whether you’re planning a tradeshow, dinner or mixer, there are a lot of details to nail down. The one thing you can’t control? The exact number of people who will attend. I can’t give you a way to guarantee that 100% of your confirmed guests will
Recognize personas in marketing automation
Understanding marketing automation begins with understanding who your audience is and what will make them engage. You cannot build a successful campaign without first constructing an audience-specific strategy. What does this mean? It means understanding the personas of your audience members and how they coincide with your marketing automation streams.
What goes into marketing automation campaign setup?
So you’re ready to set up your first marketing automation campaign, but you’re confused about where to start. You understand the basic concept of marketing automation. You’ve read as much information about it as you could find, but now it’s time to move out of learning and into doing. Where