Direct contact campaigns and why every step matters
A Direct Contact Campaign, or DCC as we like to call them, is a way to reach your leads directly through multiple touch points with a variety of marketing strategies. This is the kind of campaign that allows you to use every tool in your toolbox and have a little
Marketing campaign analytics and IP addresses
It’s important to measure the success or engagement of a marketing campaign using Google Analytics or a tool that allows you to capture analytics data. However, many don’t account for the traffic coming from within your and your partners’ websites. In this video, Jamie explains how blocking an IP address
Importance of the buyer’s journey in a fast-paced world
There’s no denying that our world moves at a fast-pace, a pace that seems to increase on a regular basis. This can make keeping up with current trends and client demands somewhat difficult. Many agencies pride themselves on their ability to provide a quick turnaround, but also make designing and