When I find the time, I love planning ahead. I write out my to-do lists at the end of the day in preparation for the next. I’ll schedule real-time media updates, queue
Historically, marketing involved far fewer tools than are available to marketers today. A whole other world exists for your brand to live. While digital marketing evolved very quickly, the support within marketing departments
While the terms user interface (UI) and user experience (UX) are often blurred together, they are two very different parts of the development of a product. User interface involves the design and interactions
What is the focus of your company’s marketing department? Branding, telling a story, getting the company name in the minds of the target market, right? Right. What is the focus of your
Managing a social media team for a client’s large organization can present complex challenges. At the same time, it can result in a positive outcome for its audiences and surrounding communities. I’ve come to
User experience plays a big role in how we design digital ads at globalHMA. For example, the way an online web banner is displayed and designed can play a large part in
Marketing automation sucks. It sucks for you. It sucks for me. It sucks for everyone. It sucks the leads right from the top of the sales funnel to the very bottom. It
The main focus of any campaign or project is to enact a purposeful effort that generates positive change. In order for a campaign to be successful, it requires strategic planning and careful
Many people seem to be on a quest for the perfect fix — an easy solution that solves all marketing needs and takes no effort. Aren’t we all, really? Even outside of
If you pay attention to the evolution of the algorithm for social media sites, like Facebook, you will see the algorithm gives priority to graphic content, especially images. But just because an image
