Managing a social media team for a client’s large organization can present complex challenges. At the same time, it can result in a positive outcome for its audiences and surrounding communities. I’ve come to
Marketing automation sucks. It sucks for you. It sucks for me. It sucks for everyone. It sucks the leads right from the top of the sales funnel to the very bottom. It
The main focus of any campaign or project is to enact a purposeful effort that generates positive change. In order for a campaign to be successful, it requires strategic planning and careful
Many people seem to be on a quest for the perfect fix — an easy solution that solves all marketing needs and takes no effort. Aren’t we all, really? Even outside of
There’s no question. Content marketing and social media can work for your business, but they take time and money. The key to an efficient content marketing plan is to set proper expectations
Ever look at your friends’ home screens? I have. It’s usually scary, similar to scrolling through someone else’s Facebook, Instagram or Twitter feeds. It truly is like the twilight zone. You recognize
At globalHMA, our client’s customers are global – that includes all 7, okay probably 6, continents and the entire United States. Yes, even those long stretches through Nebraska and Wyoming that you
At globalHMA, we find that it’s important to live and breathe our clients’ industries. We subscribe to relevant publications, study their products and the products of their competitors and research the technologies
Recently, there has been a change in online user search behavior. Using a search engine is still the most common method of searching for new information and products. But there are a
If you do not have your Google AdWords and Google Analytics accounts linked, you are missing out on significant insights. While both platforms are great by themselves, they work even better together.
