With an explosion of technology adoption and investments, China’s global internet leadership continues. Why follow the Chinese? It all comes down to our approach to crafting a global integrated marketing strategy for
People always say more is better, and, in some instances, they are right. Having a big budget to work with in AdWords gives you the freedom to bid on high search volume
A key error in the fast-moving digital marketing process is the lack of time taken to derive usable, actionable data to improve your process and better target your audience. Even if you create reports,
Over the past few months, people consumed our blog using three tools: Google AdWords, real-time media and marketing automation. We’ve collectively expressed the huge impact these tools can have in promoting and telling the story of your company
When I find the time, I love planning ahead. I write out my to-do lists at the end of the day in preparation for the next. I’ll schedule real-time media updates, queue
Historically, marketing involved far fewer tools than are available to marketers today. A whole other world exists for your brand to live. While digital marketing evolved very quickly, the support within marketing departments
What is the focus of your company’s marketing department? Branding, telling a story, getting the company name in the minds of the target market, right? Right. What is the focus of your
Managing a social media team for a client’s large organization can present complex challenges. At the same time, it can result in a positive outcome for its audiences and surrounding communities. I’ve come to
Marketing automation sucks. It sucks for you. It sucks for me. It sucks for everyone. It sucks the leads right from the top of the sales funnel to the very bottom. It
The main focus of any campaign or project is to enact a purposeful effort that generates positive change. In order for a campaign to be successful, it requires strategic planning and careful
