Author: globalHMA

Finding Value in the Broken

It put up a merciless fight, but in the end my iPhone was never much of a match for an accident-prone klutz. While lamenting over my loss and trying to figure out

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The Anthropology of Search

As the HMA “newbie,” I can definitely say that the past four weeks have acted as a seamless continuation of the education I began two years ago as a full-time anthropology grad-student.

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16 Free Social Media Listening Tools

Communication is 50% listening and 50% talking. Most masters of communication are often better at listening than they are at talking. There are a rare few that can equally master both. I’m certainly

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Living, Learning and Walking

This past Sunday I participated in the March for Babies. The March of Dimes, with a goal of getting one step closer to help moms have full-term pregnancies, hosts this event every

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Innovation Day

Churning out work. Multi-tasking. Chaos. We thrive on all of these things at HMA. But lately we’ve been so busy we haven’t even had time to acknowledge Innovation Day. It’s the day

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Grow Socially with a Spring Cleaning

178 is the number. According to an Altimeter Group study, this is the average number of social media accounts that exist across large companies. And that number is only expected to increase as

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How to Analyze Your Analytics

Surely by now, if you have experience with digital marketing, you’ve at least seen Google Analytics or already had extensive one-on-one time with its metrics. Analytics is a wonderful tool adapted to measure

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A Fresh Start for Kodak

When I first heard the news about Kodak filing for Chapter 11 on January 19, 2012, I was instantly brought back to the memory of a 5-year-old girl with pigtails running around

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