Grammar Matters: In Regard To vs. In Regards To
August 28, 2014
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When it comes to the phrases “in regard to” and “in regards to,” the correct phrase is “in regard to” or “with regard to.”
Author: globalHMA
Revisiting Our 2014 Marketing Predictions
August 19, 2014
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At the beginning of the year, we made predictions for the future trends of marketing in 2014. In case you missed it, you can check them out our January 2014 newsletter here.
Case Study: LinkedIn Ads vs. Google AdWords PPC
August 18, 2014
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I recently had the chance to conduct a case study on one of our client’s PPC campaigns as you can see the video here: http://youtu.be/G-WdksBqRNM. A LinkedIn campaign for one brand and an AdWords
Power Tools: Sales Funnel and Marketo
August 12, 2014
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The Internet is buzzing with blog posts on B2B marketers questioning the usefulness of the sales funnel. Harvard Business Review and Square2Marketing.com are two examples. The gist of these bloggers’ posts is
How B2B Companies Can Benefit From Newsjacking
August 8, 2014
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What is newsjacking? Newsjacking is a term coined by David Meerman Scott meaning “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate
10 PR Mistakes Your Company Could Be Making
July 31, 2014
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It’s hard to create a voice for your client, but it can be even harder for a client to find a voice that listens when it comes to PR. Public relations has been
A Case Study of Integrating IT with Account Service
July 29, 2014
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After reflecting upon an article on the Marketo Blog shared by Drew regardng the relationship between marketers and their IT departments, I thought it would be insightful to share a recent story of
How Mobile Apps Are Changing the Platform for B2B Engagement
July 25, 2014
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As mobile apps are on the rise, smart phone users are able to take advantage of the many applications that reign over the digital world. For those in the B2B world, professionals
Match Caterpillar’s #BuiltForIt Campaign on a Budget
July 23, 2014
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If you’re in the construction industry, in fact, even if you’re not, you may have noticed Caterpillar’s most recent and ongoing #BuiltForIt campaign. If you haven’t yet seen any of the video
GF-6/PC-11: It’s Time To Strut Your Stuff
July 17, 2014
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With multiple button and banner ads mentioning the upcoming ILSAC GF-6/PC-11 performance specifications surrounding the post, F+L Weekly reported that the license dates for both have unofficially slipped back yet again. This time to
