What came first – marketing or sales? Not that it ever really mattered, but the two are certainly becoming more of a conglomeration. In fact, David Meerman Scott predicted an emerging trend for 2015
The driving force in social media is having the right management platform to get your content out there. Two popular management platforms in the B2B arena that are stirring up a popular debate are
When it comes to the phrases “in regard to” and “in regards to,” the correct phrase is “in regard to” or “with regard to.”
At the beginning of the year, we made predictions for the future trends of marketing in 2014. In case you missed it, you can check them out our January 2014 newsletter here.
I recently had the chance to conduct a case study on one of our client’s PPC campaigns as you can see the video here: http://youtu.be/G-WdksBqRNM. A LinkedIn campaign for one brand and an AdWords
The Internet is buzzing with blog posts on B2B marketers questioning the usefulness of the sales funnel. Harvard Business Review and Square2Marketing.com are two examples. The gist of these bloggers’ posts is
What is newsjacking? Newsjacking is a term coined by David Meerman Scott meaning “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate
It’s hard to create a voice for your client, but it can be even harder for a client to find a voice that listens when it comes to PR. Public relations has been
After reflecting upon an article on the Marketo Blog shared by Drew regardng the relationship between marketers and their IT departments, I thought it would be insightful to share a recent story of
As mobile apps are on the rise, smart phone users are able to take advantage of the many applications that reign over the digital world. For those in the B2B world, professionals
