Entries by globalHMA

Organic vs. paid social media content

In today’s marketing world, it can be difficult to decide the content on which you should focus your efforts. The type of content – organic or paid – you use will depend on a number of factors (budget, scope, audience, etc.) However, understanding how organic and paid content function and what the benefits are of […]

What Is GDPR, and how can you protect your company?

What is this GDPR that we’re hearing about from the European Union (EU) and why, according to Mashable, has it been outranking Beyoncé searches on Google? GDPR stands for General Data Protection Regulation, and it’s the latest measure from the EU Parliament that was created to provide high levels of protection around EU consumers’ personal […]