Drew Dorgan, Author at globalHMA

Super Bowls Ads Before the Super Bowl?

February 1, 2012 2 Comments

Patience is a virtue. My dad always lectured me on this as I have none. I preach this to my children as, like me, they have little. My husband has a lot

Assigning Global Social Media Hubs

December 16, 2011 No Comments

In working with several large, global companies, we see an interesting new trend that swings the pendulum of “the world is flat” globalization back towards protectionism. In creating social networks, many of these clients

Managing Your PPC Campaign

November 29, 2011 1 Comment

Pay-per-click (PPC) advertising seeks to drive a high volume of traffic to a specific site. While some campaigns have different goals once visitors click through and reach the site, one thing that

The Death of Flash and Changes in Programming

November 17, 2011 1 Comment

Adobe has finally given up on Flash and announced it is moving to HTML5. While this is news, it is part of the overall trend perplexing advertisers, graphic designers and affecting all

Zach and Dianne — Two American Kids Doing the Best They Can

October 19, 2011 No Comments

Yes. They had a theme song before they even arrived — played over the intercom and sung frequently albeit off-key. Zach Satko and Dianne Eveler, the two newest HMA-ers, survived their baptism

Web Adventures in Busytown

September 13, 2011 No Comments

The web works a little like Richard Scarry’s Busytown. The pretty and cleanly designed search engine pages are a simple interface, but behind the scenes is a realm of organized chaos helping direct

Global Economy

August 10, 2011 No Comments

As I cleaned and read this weekend, CNN rambled on about America’s debt debacle, the stock market tumble and the impending end of the world as we know it. I couldn’t help

Social Means Ranking

August 5, 2011 No Comments

In the heavy industrial B2B marketing world of ours, we find so many of our clients exploring social media, but not engaging on a corporate level. Our clients have good reason for

Balancing Reaction & Reflection

March 30, 2011 No Comments

The interactive digital world has unleashed a new speed of expectation for business and personal communication. I am struggling to balance reaction and reflection time. The email pops into the inbox. The

Why Trade Advertising is Important in the Digital Age

August 10, 2010 1 Comment

One of my favorite feeds and websites is Hubspot. Fortunately for me, Brian Halligan and Dharmesh Shah have a new book called Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Yes,

Author: Drew Dorgan