Marketing hot spots for 2017
January 3, 2017
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Goodbye 2016, and hello 2017! I can’t say that I am sorry to see 2016 go for many reasons, but the predictions I have for 2017 are fun and encouraging.
Author: Drew Dorgan
‘Tis the season – be the light
December 19, 2016
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In the spirit of the holiday season, the HMAers challenge you to be the light. Even the smallest efforts can make a large impact on our global and local communities. Inspired by
6 tips for buying media in 2016
December 23, 2015
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It’s that time of year for most of our customers: media research, scheduling and buying. Our clients buy media different ways: some through us, some buy it directly and some buy it
Giving back with business holiday gifts
December 3, 2015
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As I start walking toward my celebration of Christmas in the season of Advent, the battle against consumerism begins in my head. At the same time, I pause to reflect on the work
Working on the business instead of in it
November 13, 2015
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Recently, I filled in at a tradeshow for a friend who could not go at the last minute. It’s the first time in about two years I have worked in my business consistently for
8 important predictions for marketers in 2015
January 8, 2015
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I can’t help it. I am a sucker for these lists. I love to clip them and see how accurate people are throughout the year. Every year for the past 14 years,
The Essence of Speed and the Ad Agency’s Role
May 2, 2014
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Automated marketing. Push/pull marketing. Traditional marketing. Digital marketing. Content marketing. Search engine optimization. Tradeshow marketing. Direct mail marketing. Public relations.
Media, Mentors & Friends
August 14, 2012
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This past week, I taught the newest HMA-ers the fine art of media planning. My father taught me this skill many years ago, and I like to think I refined the HMA process
Thinking of Our Friend
August 6, 2012
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My phone buzzed as I was getting ready to pull out of my driveway. I don’t know why, but I parked and looked as I somehow instinctively knew it was important. It
Jason & LeMaire — Taking Us to a Whole New Level of Web Prowess
May 10, 2012
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We added two more guys – yes, guys – to the HMA team. The women are nearly outnumbered! The digital world is evolving faster, and we want to not just keep pace,
