A business cannot thrive without its customers – in business-to-business (B2B) advertising, customer data has emerged as the currency for success. This customer information allows marketers to understand their audience better, build
I am COVID cranky. Are you? The signs Being irritable with your spouse, yelling at the dog, hating all meals, especially hating having to still cook so many meals, feeling tired ALL THE
We’ve adapted and adjusted, and still things don’t feel right in our business. Most of us are still asking, “How can we do it? How will we network?” and “How will we
Most of us spend most our time looking at the tools for marketing— looking at the parts. We spend much less time looking at the whole—that is, our overall strategy for reaching
Time to do everything seems to be in short supply, and we’re all exhausted. We’ve been adapting to working from home, dealing with the pandemic, facing economic uncertainty, and now absorbing and
For us, new ways of working equals new ways of engaging with customers, so we’ve been exploring the potential in virtual meetings. We’re all working like this now– we must do business
Endurance is a necessary virtue for us right now. Quarantine fatigue, Zoom fatigue, impatience, anxious uncertainty….all of these emotions are real, and we all share them.
Most B2B manufacturers in heavy industry never closed. They are essential. Still, shifts changed, offices adjusted and teams worked from home. Some protective measures were taken for people on the manufacturing floor
Asking whether marketing or sales are more important is like asking which came first — the chicken or the egg? In the beginning of my career in marketing, the original Howard Miller
Will you hire an expert, someone with experience or someone with a certification badge? Is there a difference? YES! And your success relies on it.
