Unlocking the power of first-party and zero-party data in B2B advertising
A business cannot thrive without its customers – in business-to-business (B2B) advertising, customer data has emerged as the currency for success. This customer information allows marketers to understand their audience better, build the right campaigns, and maximize marketing ROI. While the collection of customer data helps to boost the success
Dealing with that COVID cranky feeling
I am COVID cranky. Are you? The signs Being irritable with your spouse, yelling at the dog, hating all meals, especially hating having to still cook so many meals, feeling tired ALL THE TIME. Everything brings another layer of anxiety, from meeting people with no masks on at the grocery store
Tips on building relationships when you can’t meet face-to-face
We’ve adapted and adjusted, and still things don’t feel right in our business. Most of us are still asking, “How can we do it? How will we network?” and “How will we learn anything new?” Under the practical questions, we’re asking the personal ones. “What will we do without the