How branding impacts lead generation
Generating leads refers to the process of identifying and attracting potential customers or clients who are interested in a particular product or service. It involves capturing their contact information and initiating a relationship that can potentially lead to a sale. While lead generation strategies can vary depending on the industry
Why does audience layering matter in paid campaigns?
Everyone has limited attention. Marketers have tight budgets. Customers are inundated with messages on a daily basis. When one acts – whether it’s a click, a download, or an email – it’s purposeful and with intent, and the companies who continually show up to give them the next bit of
Repurpose your marketing content
For those of us working from home or adjusting to a new work style through this pandemic, it may seem difficult to generate new content in the form of videos, photos, interviews, workshops, etc. since we can’t be on site or physically collaborate in person. That certainly doesn’t mean our content