The word itself may be small, but it holds mighty power–keywords! Most people associate keywords with Search Engine Optimization (SEO), but their significance goes beyond that aspect. Before we start a campaign, we conduct meticulous keyword research to understand what your target audience is searching for regarding your products or services.
Start at the source
To fully understand audience interest and intent, we read and review existing content and talk to the experts–our clients and their teams–about what they know about their customers and the various technical parameters associated with their products. With that information and the details we gather, we have an ideal starting point to begin keyword research before implementing them into any tool or platform.
Why do keywords matter?
Content strategy: Understanding what customers search for reveals their pain points and needs. Content—whether on your website, social media, or in ads—should address those questions and showcase your expertise in the industry.
Persona development: Better understanding your persona’s behavior and intent at different sales funnel stages will help you intelligently tailor your content for each outlet.
Ad performance: Regarding tools like Google Ads, high-quality keywords matter for many reasons. Not only do they help you reach the right people, they allow your ads to perform better, as long as you have the recipe right. We’ve worked diligently over the years to develop our proprietary process.
SEO: Incorporating relevant keywords on your website and within its architecture will help your organic rankings if used appropriately and relate to users’ search habits.
More conversions: When your keywords match what users are searching for—and align with your website’s content—you create a seamless experience. This results in fewer clicks for users to find what they need, ultimately boosting conversion rates.
