Email and Marketing Automation

Email marketing is a powerful tool that can deliver a high return on investment when executed correctly, but it also carries the risk of damaging your credibility. Success in email marketing involves various elements, including the systems used, sender reputation scores, content creation, A/B testing, personalization, and list segmentation.

 

At globalHMA, we have extensive experience using these systems and creating HTML content for integration into different platforms like Marketo, Act-On, HubSpot, and more. Our expertise covers all aspects of email marketing, from designing compelling emails and creating conversations or workflows to developing effective opt-in strategies.

 

We also ensure compliance with key regulations such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Canada Anti-Spam Law (CASL). This compliance helps our clients achieve optimal sender reputation scores and maintain high levels of recipient satisfaction.