The life sciences industry encompasses businesses involved in researching, developing, and manufacturing a range of products vital for improving the lives of all organisms. Through digital marketing strategies, we assist the life sciences industry amplify its reach and impact by crafting compelling narratives highlighting its products’ crucial role in enhancing global well-being. Leveraging targeted content creation, SEO optimization, and engaging social media campaigns, we showcase innovative advancements aimed at connecting with healthcare professionals, researchers, policymakers, and the general public.
Thermo Fisher Scientific
Challenge
One of our most innovative clients got us started in marketing automation nearly a decade ago. This client uses Act-On for marketing automation, and they were having trouble linking Google Ads and getting the proper analytics to record in Act-On.
Solution
We used our expertise, experience, and knowledge to properly link their marketing automation program with their other marketing efforts. We boosted their online presence through improvements to their website, created a new ad campaign, and beefed up their social media presence.
Results
We effectively marketed their brand and products across multiple channels online to move leads to the bottom of the funnel. We used a mix of traditional and digital tools and technologies to automate repetitive tasks that streamlined their sales and marketing.
