In the industrial heating sector, innovation and efficiency drive transformation in thermal technology utilization. Recognizing its pivotal role across diverse sectors, we craft strategic campaigns to spotlight cutting-edge solutions, from breakthrough furnace systems to eco-friendly advancements in heat exchange. Committed to understanding industry nuances, our mission is to serve clients with tailored excellence.
GE
Challenge
Having a small sales team can make generating new leads a bit difficult. You have to rely on your marketing strategy to bring in potential customers. As the old globalHMA adage says, “Marketing generates interest and sales sells.” So, how did a small industrial business with limited resources successfully reach potential customers throughout the United States and Canada for over ten years? A Google Ads campaign.
Solution
Google Ads officially launched in 2000 with only 350 paying customers. We jumped on this new tool shortly thereafter and have seen promising returns year after year for our clients. We research and target by keywords, demographics, placements, and more to ensure that the ads are seen by the proper audience.
Results
globalHMA constantly studies Google’s complex ranking algorithm as well as maintaining its many certifications. Through our methodical marketing process, we consistently generate exceptional click-through rates and rankings for our clients and produce a continuous stream of leads. Even on a daily budget equivalent to a meal at a fast food restaurant, we can make the impossible happen.
We are able to effectively reach your audience to drive the leads and brand recognition you need to power your business with customized search marketing campaigns.
