Let’s face it. There are tons of digital tools for the web and social media just waiting for you to use. However, there are so many tools and new trends, it’s hard to sort through them all. So, how do you know what tools are helpful and what tools aren’t worth your time? Whether you are marketing a large B2B business or a small company, we selected a few tools you might find helpful in your workflow.
Plaxo
Although Plaxo launched in 2002, its presence still continues to grow. According to Plaxo.com, it stores more than 3.7 billion contacts worldwide. This online address book unifies all your contact information in a single platform, which users can access from any computer or device. Plaxo also has the ability to update your contacts automatically, keeping your lists clean and up-to-date.
PicsArt
PicsArt is a full-featured editing and drawing app that allows you to transform your photos into works of art. You can easily share your creations with others for fun or participate in featured contests to showcase your professional or personal work. This platform currently has 175 million users worldwide, inspiring creative minds around the globe.
BuzzFeed
If you’re looking for relevant content or trending news, BuzzFeed has all the latest social “buzz” right at your fingertips. While they may have made their name on fun posts, they take news coverage seriously. Even B2B companies are realizing they can reach business buyers on consumer-focused sites like BuzzFeed. The company, founded in 2006, has been a popular media outlet around the globe ever since. In an effort to expand its growth, BuzzFeed is continuing to raise funds from Andreessen Horowitz, a venture capital firm. In August 2014, the company raised $50 million doubling its previous funding campaigns, according to CNN Money.
Archetypes
Archetypes is an online story board that allows you to determine what factors motivate you, how things influence you, and what your deepest passions are. This virtual platform allows you to build your own profile through a virtual narrative. Many companies have used this to explore their employees’ talents or determine which job a person would be best suited for. Learn more about what motivates you.
Sendible
Sendible is an all-in-one social media platform that allows you to manage all your social media channels in one place. Unlike some management platforms, Sendible has a built-in monitoring service. It analyzes engagement between various channels and profiles so you don’t have to. You can also create your own customized reports, using over 200 reporting modules.
Storify
Storify allows you to pull content from the web or your social media channels to create a compelling narrative that you can share with your community. You can include elements such as posts, images, links or even videos to each story. Once your story publishes, you can notify anyone mentioned in your story, whether it be a close friend or even a celebrity.
NewsBlur
Share news in real-time with NewsBlur, the personal news reader. As stories are available, they are automatically pushed to your feed so you are able to stay on top of the latest news. By linking your social media channels, you can easily share content with your friends. NewsBlur is a free service for iPad, iPhone, Android, and the web. You can also choose to subscribe to a premium account to view unlimited site content and privatize your sharing capabilities.
Haiku Deck
Haiku Deck is a template-based platform that allows you to create sleek-looking presentations. This alternative to Microsoft PowerPoint comes with 35 templates and over 35 million stock photos. With all these photos, you never have to worry about what images to use with your presentations again. Haiku Deck also allows you to share your creations through social media or on the web. If you are looking to completely transform your presentations into a video-like presentation, check out Haiku Deck Zuru coming soon.
Digg
Digg is an online news outlet that provides the most current news information in real-time. Digg recently implemented the ability to curate content from your Twitter feed. All you have to do is connect your Twitter account. Digg will populate the most trending stories from anyone you follow on Twitter right into your Digg account. You can also stay up-to-date with your favorite blog sites using the Digg Reader—an RSS reader that allows you to manage a site’s content.
Tagboard
Tagboard is a social media tool that specifically monitors keywords and conversations via hashtags. Each tagboard features various social media posts—all posts with the same hashtag in common. You can display your tagboard publicly on any site using a small line of code. Or you can choose to keep your tag board private for personal use. Depending on your need for this tool, Tagboard offers additional packages intended for businesses and other brands.
What digital tools do you use every day? Are any of them on this list?
